Changes are being made to Google’s SEO best practices on an almost daily basis, which makes getting your site to the top of their rankings a constant challenge. This makes it hugely important to ensure that you’re up to date with the latest SEO trends, patterns and have good knowledge [...]
In our modern world, the internet and smartphones help to enhance and streamline everything we do, and that includes how people shop for goods and services. In order to be effective marketers, this is something that we must both recognise and take full advantage of, which is why online endeavours [...]
Email has now become an ubiquitous tool for any company to market their wares. Indeed, it is so effective that, according to the Direct Marketing Association, companies will see an average return on investment of $38 for every $1 put into an email marketing campaign. However, it should be noted [...]
We put so much effort into building our websites and enhancing our SEO rankings that changing domain name and migrating a WordPress website can be quite daunting. Thankfully, Google has made provisions for domain name switches, and in this blog we will show you the steps to take in order [...]
There are many tweaks you can make to your website to improve your search engine optimisation, from adding alt text and images or by making the most of your meta descriptions. But one thing that is increasingly becoming more important to Google (and therefore to you!) is your site speed. [...]
Nowadays, responsive web design simply isn’t ‘optional’ anymore, it’s essential. A strong statement? Sure. Here, though, we’re going to prove it, by giving you the eight essential benefits of responsive web design. Key Takeaways Enhanced Usability: Responsive web design ensures your site is user-friendly across all devices, improving navigation and [...]
When you're a publisher of quality content, where do you publish? Where the audience is. With some 1.6 billion monthly active users, Facebook is home to the biggest audience on the planet – which is why the social media giant caused such a stir when it announced the introduction of [...]
Smartphones and other mobile devices have revolutionised the way we access the internet. But there is a missing link between the information users are searching for and the way it is presented on their mobile devices, this is where Accelerated Mobile Pages (AMP) comes in. Key Takeaways AMP Improves Mobile [...]
Key Takeaways Advertised Identity Verification on Google Ads - Google Ads now mandates identity verification for advertisers, requiring documentation to prove identity and geographic location. This move aligns with their previous policy updates on political advertisement identification and aims to enhance transparency and accountability. Rollout and Compliance - The verification [...]
Last month, chatter abounded among SEO experts regarding an unconfirmed update to Google’s ranking algorithm, which has been tentatively titled “Fred”. Key Takeaways Targeting Low-Quality Content: The unconfirmed Google Fred update appears to focus on demoting low-quality, blog-style sites that publish diverse, non-expert content primarily for ranking purposes, often interspersed [...]
SEO experts and algorithm fans around the world have been eagerly anticipating the release of the new Google Penguin update. We’ve been waiting almost two years for the announcement – the last Penguin update took place way back in October 2014 – so it’s no surprise that Penguin 4.0 has [...]
