Discovering the best review apps for Shopify can transform your business. Learn which apps will effectively gather customer opinions, enhance your credibility and boost sales in our no-fluff guide designed for discerning Shopify entrepreneurs.
Table Of Contents
Key Takeaways
- Review apps like REVIEWS.io and Fera enhance Shopify store reputations and sales with smarter review collection and a range of pricing suitable for different business sizes, but care must be taken to avoid site slowdowns.
- Photo and video review apps such as Loox and Ali Reviews improve the visual appeal and credibility of customer reviews, influencing buyer decisions and boosting organic traffic while offering UGC integration for more engaging marketing.
- Selecting the right review app for a Shopify store involves careful evaluation of ease of use, feature set, integration capabilities, and support, with the aim of enhancing customer engagement and satisfaction.
Essential Review Apps For Shopify Stores
Two names frequently dominate the list of essential review apps for Shopify stores: REVIEWS.io and Fera. These apps have earned a reputation for smarter review collections, user-friendly interfaces and competitive pricing. Moreover, their diverse pricing structures cater to businesses of all sizes. For instance, Judge.me offers a free version and an Awesome plan at $15/month, while Loox’s plans range from $9.99/month to $299.99/month.
The importation of reviews via Shopify review apps can enhance search engine rankings, courtesy of fresh content. Moreover, displaying customer reviews can increase the likelihood of a purchase by up to 270%, reinforcing the power of customer reviews in influencing buyers and driving organic traffic.
Nonetheless, store owners need to tread carefully while installing review apps, given their potential to slow down the site. It’s recommended to test apps on a theme copy before installation to ensure seamless integration and site performance, as well as to check site reviews for potential issues.
Top Shopify Apps For Photo & Video Reviews
Loox, Ali Reviews, and Judge.me are typically deemed top-notch within the sphere of Shopify apps for photo and video reviews. They allow customers to add photos and videos to their reviews, which can be particularly effective in showcasing products and enhancing the credibility and visual appeal of reviews. For instance, Ali Reviews is valued for its review importer feature, high level of customisation, and its ability to distinguish between verified and unverified reviews.
Furthermore, Fera Product Reviews not only allows the collection of photo and video reviews but also offers features like displaying all types of reviews, overall ratings, and grouping reviews, helping to manage and grow customer reviews effectively. Judge.me stands out for its extensive feature set that includes photo and video submissions, SEO-rich snippets, and a no-branding option, all accessible through a user-friendly interface.
Some notable review apps for Shopify stores, including product review app options, are:
- Loox: focuses on collecting and showcasing photo and video reviews, with seamless integration and customization options
- Debutify: offers notable features for review collection and management, such as importing photo and video reviews, handling and replying to feedback, and consistent branding across widgets
- Revie: also offers notable features for review collection and management, such as importing photo and video reviews, handling and replying to feedback, and consistent branding across widgets
These apps provide a highly engaging form of social proof, fostering greater customer trust as well as potential SEO benefits.
Harnessing User-Generated Content With Review Apps
Review apps can help leverage the potential of user-generated content (UGC), a compelling asset for online businesses. Some popular Shopify review apps include:
Review App: REVIEWS.io
REVIEWS.io – Product Reviews: Rated 4.8 stars by over 600 customers
The upgraded REVIEWS.io product reviews application – boasting enhanced review aggregation, superior user interfaces, and more competitive pricing.
REVIEWS.io Pros:
- Import capabilities for various types of review content
- Integration with Google’s official shopping feed for structured data, displaying both product and site ratings
REVIEWS.io Cons:
- Widget load times can be lengthy, potentially causing frustration for users
- Absence of promotional incentives such as bonuses, discount codes, or special offers
REVIEWS.io Pricing:
- Free Plan – Supports up to 25 orders per month
- Launch Plan – $45/month for up to 50 orders monthly
- Launch Plus Plan – $89/month for up to 500 orders monthly
REVIEWS.io Is Best Suited For:
- Stores aiming to establish robust social proof directly on their platform
Review App: Loox
Loox Product Reviews & Photo Reviews Store Rating: Holds a strong 4.9-star rating across a vast pool of over 15,700 reviews.
Loox stands as a versatile tool for both burgeoning and established brands, streamlining the process of gathering customer testimonials with visual evidence while showcasing positive customer experiences in an attractive manner.
Loox Pros:
- Top Shopify Apps for Product Reviews – Loox Highlights:
- Automates the dispatch of review solicitation emails
- Incentivizes photo reviews from customers with discount offerings
- Exhibits customer feedback in a variety of formats such as galleries, rotating carousels, pop-up widgets, and sidebar displays
Loox Cons:
- Access to comprehensive customization options requires the professional plan
- Provides less bang for your buck regarding the number of review requests each month
- Absence of a complimentary plan
- Lower-tier plans exclude video review options
- Google Shopping integration is not available on the more basic plans
Loox Pricing:
- Starter Plan: $9.99/monthly for 100 review requests per month and basic customization features
- Growth Plan: $34.99/monthly for 300 review requests per month, includes video review capabilities
- Unlimited Plan: $299.99/monthly for an infinite number of review requests per month, plus the addition of SMS review solicitations
Loox Is Best Suited For:
- Medium-sized retail operations seeking a moderate volume of review requests
Review App: Fera Product Reviews
Fera App for Product Reviews on Shopify: Rated at 4.9 stars from over 5,400 users
Harness the power of customer trust and boost your conversion rates with the Fera App for Product Reviews. This app showcases the quality of your products through customer testimonials, including product reviews, photo feedback, and video endorsements.
Fera Pros:
- Top Shopify App for Customer Loyalty Advantages
- Import customer feedback from platforms like Google, Facebook, and Trustpilot
- Enhance visibility in Google Search and Google Shopping with customer reviews
- Automate the process of sending emails to request reviews
- Gather a variety of customer testimonials, including product reviews, images, and video content
- Motivate customers to leave reviews by offering rewards such as:
- Money-back
- Reward points
- Price reductions
- Employ eye-catching themes to present reviews attractively
- Showcase customer reviews using widgets for product and store evaluations, average rating badges, and galleries for photos/videos
- Group similar products for streamlined review displays
- Comprehensive personalization options
Fera Cons::
- Restricted number of administrative users on starter plans
- Free plan limitations on the number of review requests and widget usage
- Advanced customization options reserved for premium plans
Fera Pricing:
- Free Tier – Unlimited review imports, 10 review solicitations per month, support for photos and videos
- Startup Plan – $9/month for 100 monthly review solicitations, customization options, and unlimited integrations
- Small Business Plan – $29/month for 1,000 monthly review solicitations and up to 3 users
- Medium Business Plan – $99/month for extensive customization, 10,000 monthly review solicitations, and up to 5 users
Fera Is Best Suited For:
- Retailers looking to display attractive and persuasive reviews
- Businesses seeking high engagement rates for review collection
- High-earning stores in search of an enterprise-grade solution at a cost-effective rate
- Multi-store proprietors requiring a comprehensive solution for review management
Review App: Judge.me
Judge.me Product Reviews Store Rating: 5.0 stars from over 21,000 users
Judge.me is your go-to for accumulating and showcasing product and store reviews on Shopify.
Judge.me Pros:
- Send out as many review requests as you like with any subscription
- Availability of a no-cost plan
- Advanced customization options for review requests with the premium subscription
Judge.me Cons:
- Trial period for advanced features available only with initial premium plan sign-ups
- Coupon offers are exclusive to the premium subscription
- Branding present in the complimentary plan
Judge.me Pricing:
- Free – Unlimited requests for product reviews
- $15 per month – Includes photo and video review features, plus the ability to provide coupon incentives
Judge.me Is Best Suited For:
- Businesses seeking extensive review solicitation capabilities
- Startups or small stores requiring a cost-free option
Review App: Stamped.io
Stamped.io Product Reviews UGC Store Rating: 4.7 stars from over 6,100 users
Tailor-made for Shopify merchants across the spectrum, Stamped.io stands out as a top-tier customer marketing platform, equipped with a comprehensive suite of features to capture and exhibit impactful customer content throughout their shopping experience.
Stamped.io Pros:
- Initiates review solicitations via text messages
- Rewards customers for submitting photo and video content
- Includes a no-cost plan for basic use
- Over 10 different types of display widgets for versatility
Stamped.io Cons:
- Brief period for the complimentary trial
- Video review functionality requires the business tier subscription
Stamped.io Pricing:
- Introductory Trial – 7 days without charge
- Free Package – Up to 50 orders monthly, includes review and rating widgets
- Basic Plan – $19/month for 200 orders each month, plus a 7-day trial, photo review capabilities
- Premium Plan – $39/month for 500 orders each month, with a 7-day trial period
- Business Plan – $99/month for 1,500 orders each month, with a 7-day trial, includes video review features
Stamped.io Is Best Suited For:
- Intermediate-level retailers seeking
Review App: Growave
Growave ‑ Loyalty, Wishlist: Rated at 4.8 stars by a community of over 2,000 users
Growave stands as a comprehensive marketing toolkit for Shopify merchants, offering a suite of features that includes product reviews, wishlists, loyalty and referral programs, social logins, and user-generated content (UGC) capabilities.
Growave Pros:
- Boost revenue with the integration of Gift Cards
- Foster customer engagement through robust loyalty and rewards schemes
- Amplify sales with the power of reviews and UGC
- Access an all-encompassing platform for loyalty points, rewards, evaluations, wishlists, UGC, and beyond with Growave
- Simplify sign-ins with one-click Social Login via Facebook, Google, Line, Twitter, Yahoo, Tumblr, Amazon, or email
- Convert your Instagram content and UGC into purchasable galleries, enabling direct shopping from the Instafeed
Growave Cons:
- Tends to be sluggish in loading times
- System loopholes that allow customers to earn points without genuine shares
- Visual aesthetics of the app could use enhancement
- Initial plan pricing could be more competitive
Growave Pricing:
- Complimentary Plan – Up to 100 orders per month
- Medium Plan ($49/month) – Handles up to 500 orders per month, includes advanced rewards, and one integration
- Growth Plan ($149/month) – Allows 1000 orders per month, encompasses all Medium plan features plus VIP Tiers and points expiration
- Premium Plan ($349/month) – Permits 3000 orders per month, includes all Growth plan benefits, and adds point redemption at checkout
Growave Is Best Suited For:
- Optimally suited for small to medium-sized Shopify storefronts
Review App: Okendo
Okendo: Product Reviews & UGC: Rated 4.9 stars by over 800 customers
Unveil the full potential of your customer feedback and user-generated content by employing Okendo’s diverse array of customizable and visually striking widgets throughout your website.
Okendo Pros:
- Offers a selection of 15 distinct display widgets for showcasing product reviews—choose wisely to match your site’s aesthetic
- Captures reviews from every product purchase made on your website
Okendo Cons:
- Lacks a complimentary plan option for users
- The pricing structure may be steep for several retailers
Okendo Pricing:
- Essential Plan – $19/month, caters to up to 200 orders per month, includes automated review request emails, and supports photo and video reviews
- Growth Plan – $119/month, suitable for up to 1,500 orders per month, features automated review requests
- Power Plan – $299/month, designed for up to 3,500 orders per month, offers multi-store syndication and email & SMS integration capabilities
Okendo Is Best Suited For:
- Okendo is optimally geared towards medium-sized retail businesses looking for a robust review management solution
Review App: Air Reviews
Air Reviews Store Rating: 5 stars from over 3,100 users
Air Reviews is instrumental in fostering customer confidence through social proof, pictorial testimonials, and search engine optimization enhancements.
Air Reviews Pros:
- Simple to tailor to your needs
- No cost for use
Air Reviews Cons:
- Limited to essential functionalities
- Occasional invisibility of reviews on product pages
- Challenges in migrating reviews
Air Reviews Pricing:
- Complimentary
Air Reviews Is Best Suited For:
- Businesses in the early stages of development
- Merchants requiring straightforward review exhibition
Review App: Ali Reviews
Ali Reviews ‑ Product Reviews: 4.9 stars from over 13,900 users
Topping the charts with a stellar 4.9-star rating, Ali Reviews boasts a massive user base that spans across various countries, marking it as one of the most commendable product review apps available.
Ali Reviews Pros:
- Effortlessly import up to a hundred photo testimonials from AliExpress with a single click
- Intuitive drag-and-drop feature for placing widgets on any page of your store without the need for coding
- Promote standout customer reviews across social platforms like Facebook, Twitter, and Pinterest
Ali Reviews Cons:
- The inability to import photo or video testimonials in the more basic subscription plans
- Users have noted that the app can experience slower loading times
Ali Reviews Pricing::
- Complimentary Tier – Allows up to 5 reviews per product
- Starter Plan ($9.90/month) – Accommodates up to 500 reviews per product
- Essential Plan ($19.90/month) – Supports up to 1,500 reviews per product
- Premium Plan ($49.90/month) – Manages up to 10,000 reviews per product
Ali Reviews Is Best Suited For:
- Especially advantageous for Shopify stores that are engaged in dropshipping items from AliExpress
Review App: Opinew
Opinew Product Reviews App UGC: Rated 4.9 stars from over 1,500 users
For savvy shoppers who often consult reviews prior to purchase, the Opinew Product Reviews App is an essential addition to your Shopify arsenal.
Opinew Pros:
- Automate the dispatch of review requests via both email and SMS
- Exceptional customer service team with swift and effective support
- Seamless Google Pro Shopping Review Listings integration for enhanced visibility
Opinew Cons:
- Some feedback indicates that certain features are retracted, prompting a forced upgrade
- Instances of bugs within the review system and residual code clutter post-uninstallation have been reported by users
Opinew Pricing:
- Free Version – Includes 50 email review solicitations and 100 product review imports from platforms like Amazon, eBay, and AliExpress, as well as access to Reviews & Rating widgets
- Starter Plan – Priced at $19, offering photo and video review capabilities, 500 product imports/100 review requests, and unlimited AliExpress review imports
- Growth Plan – Set at $89 monthly, providing 1,000 credits each month, advanced review collection features, SMS outreach, Google Shopping integration, Aftership, and full widget access
Opinew Is Best Suited For:
It’s an ideal match for store owners looking to leverage SMS messaging, as it’s designed to be flexible and meet your specific business requirements.
These apps play a pivotal role in collecting and showcasing UGC that can help create a sense of community around a brand and present the brand authentically.
These apps empower Shopify store owners to craft customer-centric marketing strategies by integrating UGC throughout the buyer’s journey, leading to deeper brand affinity and customer engagement. For instance, customisable widgets and social media advocacy tools offered by these review apps help in enhancing online presence and demonstrating transparency, which contribute significantly to the brand’s trustworthiness.
Review apps also encourage customers to engage by sharing positive feedback and experiences on social media, and through creative incentives such as a memorable unboxing experience. This active engagement further bolsters the marketing efforts and amplifies the brand’s reach.
Streamlining Feedback Collection
These apps can automate the sending of review request emails, asking for feedback post-purchase through email and SMS marketing campaigns. This can enhance the efficiency of feedback collection, a crucial aspect of customer engagement.
Personalised email requests can be scheduled to be sent one to two weeks after product delivery, ensuring timely feedback collection. Follow-up reminders can also be included for customers who have not provided feedback, ensuring a higher response rate. Incentives such as:
- discounts
- loyalty points
- cashback
- prize draws
- discount codes
Encourage customers to leave more detailed photo reviews, including photos and videos.
Additionally, enhancing the ease of leaving reviews via direct links on thank-you pages, order confirmation emails, and across various platforms, including social media, leads to an increase in customer feedback. Review apps can be integrated with marketing tools like Omnisend and Klaviyo to automate workflows and track customer reviews, which aids in streamlining the feedback collection process.
Showcasing Product Reviews Effectively
Effectively presenting product reviews can significantly transform the game for Shopify stores. Shopify product review apps offer a range of customisation options to match the visual style of the store while showcasing reviews. Some customisation options include:
- Experimenting with review score badge placements
- Modifying review listing visibility
- Tailoring the color and padding around reviews for seamless integration with store design
These customization options allow store owners to create a visually appealing and cohesive review section that enhances the overall shopping experience.
Store owners can also customise the form text and manage the requirement settings for the author’s name, email, and location fields in review forms, ensuring a personalised customer experience. Top Shopify review apps such as Fera and Yotpo provide the following widgets and features:
- Product Reviews widget
- Testimonial carousel
- Average rating badge
- Photo/video wall
- Automatic review request campaigns
- Filters based on criteria
These tools can enhance your store’s review system and improve customer engagement.
Effective use of these display widgets and customisation options can lead to increased customer trust and enhanced reputation for Shopify stores.
Maximising Sales With Google Shopping Integration
Maximisation of sales through Google Shopping integration can provide a substantial uplift to Shopify stores. Review apps including Ali Reviews, Judge.me, and SMPS Google Customer Reviews offer integration with Google Shopping. Yotpo, an official partner of Google, allows Shopify store owners to showcase star ratings, reviews, and user-generated photos in Google Search and Shopping results.
Google Shopping integration helps enhance a website’s traffic and ranking by leveraging review-rich snippets and supporting services such as Google Merchant Center and Google Ads. This can increase the visibility of the store’s products in search results, leading to higher click-through rates and ultimately, more sales.
Advanced Features Of Shopify Review Apps
Judge.me and HelpfulCrowd shine in the department of advanced features of Shopify review apps.
Judge.me Review app offers unlimited reviews and:
- Unlimited email review requests
- Efficient and automated collection of reviews with media such as photos and videos post-fulfillment
- In-email review form feature that significantly simplifies the review submission process, promoting higher response rates.
For dropshipping businesses, the capability to import reviews from third-party platforms like AliExpress and Amazon supports in utilising existing credible feedback to enhance product trustworthiness. Catering to an international customer base, Judge.me’s support for 38 languages is an essential feature for stores targeting a global audience.
In addition, customisation features within review apps like adjusting the design and placement of review widgets help maintain the brand’s visual continuity on product pages. Inclusion of a Q&A section as part of the review app capabilities aid in generating additional user-generated content, thus contributing to conversion rates and potential SEO benefits. Review apps offer dashboards to manage reviews, providing a central place to approve, respond, or edit submissions, enabling store owners to maintain high-quality content standards.
HelpfulCrowd includes specific features like non-editable reviews and automatic language translation, which, combined with their analytic tools, support stores in inclusive engagement and review campaign assessment.
Leveraging Social Proof For Conversions
Utilising social proof constitutes an influential strategy for propelling conversions. User-generated content can increase conversion rates by building trust with prospective customers when they see real feedback from their peers. A study discovered that 81% of consumers place more trust in the advice of friends and family over businesses, demonstrating the influential power of personal experiences shared in reviews.
Leveraging positive reviews from well-known platforms like Amazon or AliExpress in marketing campaigns can widen market reach and enhance ad performance. Authentic reviews are vital to building and maintaining trust among a customer base, reinforcing brand credibility. High social media engagement levels serve as positive social proof, legitimising a business and establishing immediate trust with potential buyers.
Products with customer reviews have a 76.7% higher likelihood of being purchased, significantly improving conversion rates. The transparency provided by display customer reviews is key for building customer confidence and encouraging purchases. Aggregating reviews from various sources and ensuring they are relevant and genuine can build greater trust, accelerating the path to purchase and ultimately boosting sales.
Choosing The Right Review App For Your Shopify Store
The selection of an appropriate review app for your Shopify store is a critical decision with significant implications for your business’s success. It’s crucial to consider the following factors when choosing a review app:
- Ease of use
- Features offered
- Integration capabilities
- Seamless integration with your Shopify store
- Responsive support
- Different payment models, such as one-time payment
By considering these factors, you can find the best review app for your Shopify store.
Prioritising customisation is essential to ensure that the reviews align with the brand identity and website theme. Apps that offer a free trial period allow merchants to test features and usability before committing to a paid plan. Some Shopify review apps offer free plans, which can be beneficial for new or budget-conscious businesses.
Considering the overall rating and the number of reviews for a Shopify review app can be a good indicator of its reliability and user satisfaction. By weighing these factors, you can select the review app that best fits your business needs and customer expectations.
Maintaining Customer Satisfaction Through Review Engagement
Upholding customer satisfaction via review engagement is a pivotal element of business operations. Apologising for a customer’s poor experience and personalising the response can be pivotal in maintaining a positive image and starting the process of repairing the relationship. Expressing sympathy and understanding in response to a negative review can make customers more receptive to resolution efforts.
Actively resolving the issue and offering a goodwill gesture like a discount can convert negative experiences into positive ones, potentially leading to updated or deleted negative reviews. Recognising when a negative review cannot be changed and choosing to focus on positive feedback can be more beneficial than attempting to change the existing negative feedback.
Prompt and professional responses to all reviews, positive or negative, solidify trust in the brand and demonstrate a commitment to customer satisfaction. Responding to negative feedback without fear, as they can add credibility and authenticity to a business, demonstrates a balanced and authentic review landscape.
When sharing customer reviews in marketing channels, it’s vital to comply with legal guidelines, ensuring testimonials are accurate and permissions are acquired from customers.
Summary
In conclusion, Shopify review apps play a crucial role in enhancing a store’s reputation and driving sales. They not only help collect and manage customer reviews but also provide an avenue for showcasing these reviews effectively. By leveraging social proof, optimising Google Shopping integration, and maintaining customer satisfaction through review engagement, store owners can significantly boost their business outcomes.
Frequently Asked Questions
Which is the best review app for Shopify?
It really depends on what features you require for your Shopify store, REVIEWS.io, Loox and Fera would be an ideal place to start looking for your most suitable apps for your shopify store.
Can you set up reviews on Shopify?
Yes, you can set up reviews on Shopify by adding a reviews app to your store from the Product Reviews app page or by navigating to the product template and adding the reviews app block. Click the page or section in which to create a review block for the review form. Add blocks to the page. Click on the App’s Review block from the dropdown menu. Option : Move the Review Block into place.
What app is good for reviews?
Trustpilot is a powerful review platform that helps businesses collect and manage customer reviews, making it a good option for gathering and handling feedback from customers. Using Trustpilot can help businesses build trust and manage customer reviews effectively.
How can I maintain customer satisfaction through review engagement?
To maintain customer satisfaction through review engagement, respond promptly and professionally to all reviews, resolve issues, and offer goodwill gestures.