Quality Content Matters Anybody who wants to be an online success needs to understand the art and science of SEO copywriting. Creating engaging content which captures the imagination of readers as well as the attention of search engines to rank well is no easy task. SEO content writing is [...]
Link Building For Search Engine Optimisation (SEO) Link building is one of the main ranking factors of Google, making it extremely important. But it is possible that you could be link building the wrong way by using outdated practices. If you want to ensure you're doing it correctly, in [...]
Secure Your Website With An SSL Cert SSL certification might once have been seen as the preserve of e-commerce websites, but if you do any kind of business online, an SSL certificate can now be thought of more as a necessity than an option. What Is SSL? SSL stands for [...]
GDPR Compliance General Data Protection Regulation (GDPR) is looming and is set to come into play on the 25th of May 2018. If you handle any kind of data, you need to make sure that your company stays on the right side of GDPR, and in this blog, we [...]
Why Do They Bother? A lot of people who have websites are shocked to discover that they've been attacked by hackers - why would they bother? The first step is to realise that these attacks are automated and they'll pick out any unprotected site - it's not personal. Once a [...]
Increasing Business Revenue Through Email Marketing Email has now become an ubiquitous tool for any company to market their wares. Indeed, it is so effective that, according to the Direct Marketing Association, companies will see an average return on investment of $38 for every $1 put into an email marketing [...]
The Importance Of Content As A Ranking Factor When it comes to content marketing, having high quality sharable content is fundamental to gaining great search engine rankings and helping your organisation get the attention it deserves. However, great content writing is a surprisingly tough and elusive skill that is very [...]
Helping You Get The Most Out Of Google Ads In our modern world, the internet and smartphones help to enhance and streamline everything we do, and that includes how people shop for goods and services. In order to be effective marketers, this is something that we must both recognise and [...]
Psychology Of Colours If you know anything about branding, you’ll know that branding companies consider the look and feel of a company before creating a brand. They’ll look at what fonts and colours fit best with what the company is trying to put across to its target market, before creating [...]
The 8 Essential Benefits Nowadays, responsive web design simply isn’t ‘optional’ anymore, it’s essential. A strong statement? Sure. Here, though, we’re going to prove it, by giving you the eight essential benefits of responsive web design. 1. Usability There are billions of websites on the web. The only way to [...]
Google's Ranking Factors Changes are being made to Google’s SEO best practices on an almost daily basis, which makes getting your site to the top of their rankings a constant challenge. This makes it hugely important to ensure that you’re up to date with the latest SEO trends, patterns and [...]
Keeping You Updated Staying up-to-date with news within your niche can be a lot of hassle. Thankfully, though, Google Alerts can be utilised to automate this process, keeping you updated without needing to monitor what's going on constantly. So, what needs to be done to implement Google Alerts? This Is [...]
Google Fred Update: What Just Happened? Last month, chatter abounded among SEO experts regarding an unconfirmed update to Google’s ranking algorithm, which has been tentatively titled “Fred”. As is par for the course, Google has refused to confirm or deny Fred’s existence when pressed for comment – those who remember [...]
There are many tweaks you can make to your website to improve your search engine optimisation, from adding alt text and images or by making the most of your meta descriptions. But one thing that is increasingly becoming more important to Google (and therefore to you!) is your site speed. [...]
We put so much effort into building our websites and enhancing our SEO rankings that changing domain name and migrating a WordPress website can be quite daunting. Thankfully, Google has made provisions for domain name switches, and in this blog we will show you the steps to take in order [...]
SEO experts and algorithm fans around the world have been eagerly anticipating the release of the new Google Penguin update. We’ve been waiting almost two years for the announcement – the last Penguin update took place way back in October 2014 – so it’s no surprise that Penguin 4.0 has [...]
Can You Spot The Hidden Meanings? #1. Google Since it became the number one search engine on the planet, Google's logo design has become one of the most recognisable around. But there's a reason the letters appear in different colours: when first established in 1998, the fledgling company wanted everyone [...]
When you're a publisher of quality content, where do you publish? Where the audience is. With some 1.6 billion monthly active users, Facebook is home to the biggest audience on the planet – which is why the social media giant caused such a stir when it announced the introduction of [...]
Smartphones and other mobile devices have revolutionised the way we access the internet. But there is a missing link between the information users are searching for and the way it is presented on their mobile devices, this is where Accelerated Mobile Pages (AMP) comes in. Key Takeaways AMP Improves Mobile [...]
The home page of your website is the virtual reception for your business, it's the strongest page in terms of SEO and responsible for drawing in and directing most of your website traffic. Like your receptionist, your website needs to wear lots of hats. It is important to build your [...]
How well do you know your on-page ranking factors? Some of the basic SEO techniques start on the page itself, so by getting these best practices in order, you'll be well on your way to an optimised site. Check out these six golden rules of on-page SEO and if you [...]
These LinkedIn strategies aim to enhance your visibility, professionalism, and overall appeal to potential employers, providing a competitive edge in the challenging job market. Key Takeaways Active Engagement is Crucial: Regularly post on LinkedIn to showcase your eagerness and actively seek job opportunities. Remaining active on the platform increases the [...]
Digital marketing is essential for business owners in the modern world because failing to have a strong online presence can hinder progress. Like it or not, millions of people use the internet on a daily basis, and so it would be foolish to overlook the benefits of online promotion. For [...]
